SLAS2020 Short Courses

Why it Matters: Value Propositions in Scientific Innovation

Commitment to achieve an objective is fundamental to the success of the effort. Before you can gain commitment, a team must have confidence that the objective is achievable. Clarity around what the objective is and why it matters is absolutely essential to gain that confidence.

This workshop provides teams across all levels in an organization with a validated tool to define, clarify and understand the value of an innovation effort to both their customers and their business that gives teams the confidence required to commit fully to the objective.

Who Should Attend

Ideal participants are project/program managers, leaders and other internal stakeholders that have influence over the creation or implementation of a new product, service or process. Stakeholders include product line managers, portfolio managers and leaders of product development teams in addition to project team members. This workshop is also extremely beneficial for entrepreneurs and leaders of early stage companies seeking to ensure clarity around their customer value proposition.

Course Benefits

For a newly-formed business or those contemplating starting a business, this workshop helps aspiring entrepreneurs understand what their business must do to be successful. For an emerging business, this workshop ensures internal stakeholders are aligned with those critical customer and company objectives before significant capital is deployed in pursuit of the innovation.

Course Topics

• Define
  The Customer Value Proposition defines why a customer will utilize your innovation and how they will derive value. This enables business leaders to more effectively align their organization with those critical value drivers for the development and implementation of a product, service or business process. You will begin this workshop by learning to create Customer and Innovation Value Propositions that will help to guide your project to success.
• Clarify
  After developing initial drafts of your value propositions, you will refine and clarify each by examining the product/market fit and value to your organization. This will be done in a group setting that encourages team interaction and iterative decision making. You will learn tools to help you enhance your Customer and Innovation Value Propositions, clarifying your understanding of what your organization must do to allow your project to succeed.
• Understand
  Effective execution demands alignment on those objectives deemed critical to success. These elements are comprised of the project and organization deliverables that are deemed critical from an execution perspective and fully support the realization of the Customer and Innovation Value Propositions. At the conclusion of the workshop you will have the tools to ensure your organization has the clarity and confidence to gain the commitment of your team to deliver the desired innovation.

Instructors

Coming soon!