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New Product Award

This is one noob designation that you want to have.

Every year, thousands of the world's leading scientists, researchers, engineers, academics and business leaders from the life science and technology community attend the SLAS International Conference and Exhibition. Because SLAS2020 is the must-attend industry event for this community, it is the perfect venue to launch and promote your company’s new product or service.

Get an early jump on the competition by applying for the SLAS New Product Award, which is awarded and promoted on site at SLAS2020. Plus, once your application is accepted, New Product Award nominees are encouraged to promote their product or service in advance of SLAS2020 as well as receive additional promotional help through the SLAS2020.org website and mentions on SLAS social media platforms.

The SLAS New Product Award (NPA) designation will be presented to up to three winning product entries at SLAS2020.

Recipients of the award will receive the following:

  • Official SLAS New Product Award designation plaque
  • SLAS New Product Award designation media coverage
  • Inclusion in an SLAS Awards news release
  • Photos on the SLAS2020 website

The SLAS New Product Award application will be posted here on May 31. The window to apply for the award will be open from May 31 to mid-January 2020.

What is a “New Product”? A product is considered new, and therefore eligible for the award, if it is commercially available for purchase within 90 days pre- and post-conference.

Major product enhancements to an existing product may be considered.

Innovation AveNEW submissions: New products from companies participating within Innovation AveNEW will be considered only if the product is commercially available for purchase within 90 days pre- and 180 days post-conference.


All exhibiting companies are invited to submit their product for consideration for the SLAS New Product Award.

All product entries must be on the exhibition floor and have supporting data indicating the product works as advertised. (Exceptions may be made for product entries deemed too large to display at the Exhibition.) Supporting data MUST be in printed form for the judges to take with them for discussion.

  • Supporting data may include, but is not limited to, product literature and statistics, podium and/or poster presentations about the product or similar data.
  • The product entry must be less than one year old in its current form (since SLAS's previous annual conference) to be considered.

Judging will take place Monday, January 27 and Tuesday, January 28 in the Exhibition.

  • A panel of judges will visit the booths and meet with your company representative to review and score the new product. There may be more than one group of judges visiting the booth during exhibition hours.
  • There must always be AT LEAST ONE person at the booth during the judging time frame who is capable of discussing the product with the judges.

Note: At the primary judges' discretion, they may choose up to three top new product entries, but no more than three winners. During some years, there may be only one or two top new product winners.

The top three winning companies of the SLAS New Product Award Designation must have agreed to participate in the competition and pre-accept the designation before being officially awarded.

On Tuesday afternoon, January 28, winning companies will be notified at their booth. Shortly after notifications are received, a New Product Press Conference will be held in the Exhibition Theater. Announcements will also be made on Wednesday morning during the Closing Keynote Session.

The judging panel’s decision will be based on the following four criteria (in no order of significance):

  • Market Opportunity
  • Impact
  • Originality
  • Proof of Concept

5-to-1 Rating Scale:
5 — Outstanding, Novel and Broad Impact for a New Product
4 — Very Good, Solid, Novel Product
3 — Some Unique New Product Qualities
2 — Needs More Proof and Development
1 — Not Substantially New or Improved
0 — Not New at All

Individuals participating in or involved in the following ways are not eligible to participate or be considered for the SLAS New Product Award designation: SLAS Board of Directors, officers, the SLAS Awards and Grants Advisory Committee, contractors, employees, members of the judging panel, and/or those considered to be "insiders." Candidate companies affiliated with anyone on the judging panel are permitted to participate, but the judge must recuse him or herself from evaluating that particular candidate.

Non-Discrimination Statement
Discrimination based on race, religion, gender, age, national origin, ethnicity, veteran status, or disability in regard to the SLAS New Product Award designation is prohibited. Each candidate company shall be evaluated based on the award's criteria, which are tied to SLAS's purpose of advancing the science and education of technologies in the laboratory.

SLAS reserves the right to select and deselect any company at any given time. All decisions are final.

Contact Elizabeth Frank, Program Manager
+1.630.256.SLAS (7527) ext. 102